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MerchantWords Review: What Makes This Tool Amazing?

MerchantWords Review: What Makes This Tool Amazing?

MerchantWords is an web app that was built to be one of the most powerful Amazon product research tools. The tool contains a comprehensive list of features that will make product research easier.

Every new seller understands how difficult it is to find a product that can generate a steady and growing profit margin. The competition on Amazon only keeps growing, and the only way to undercut your rivals is to launch a product that can be sold cheap, while still making a good profit. MerchantWords contains data that is collected straight from the Amazon database.

Table Of Contents
What is MerchantWords?
How Does It Work
MerchantWords Pricing
MerchantWords Services
Final Thoughts

And as we know, Amazon is a monster when it comes to converting clicks to sales. So, using the keywords in the Amazon database will make sure a seller has the edge when it comes to marketing, ranking and promoting their products.

At least 100,000 Amazon sellers use the Merchant Words tool. In this MerchantWords review, we will analyze what makes this tool such a popular choice of seasoned sellers.

What is MerchantWords?


The data that MerchantWords analyzes to provide accurate results come from Amazon directly. MerchantWords understands that the Amazon algorithm is intent-based and has created an algorithm using Natural Language Processing which is close to what Amazon uses. This is how it comes up with keywords that have an actual impact on your business.

How Does It Work

Step 1

The Amazon A9 algorithm will break down each of the words to analyze what the user wants from that. The NLP algorithm uses the power of artificial intelligence to break down the word into small pieces and understands the relationships between these pieces, how they create a meaningful query.

MerchantWords has an entire team of data scientists who then take the output of this algorithm and calculate the ranking for each of these terms based on how many people have searched for it. The ranking is done from 1 to seventy-five million only in the United States based on popularity and needs in the marketplace.

Step 2

Millions of shoppers visit Amazon every month to shop on Amazon, and the final search volume of a keyword is adjusted based on that data.

Step 3

This data is then repeatedly processed through expert teams of data scientists, engineers and product managers who tally the data against market results. At every level, the data is verified multiple times so when it is finally released to your business, you can use the data without worrying about how it will affect the sales numbers.

Some of the checking steps that MerchantWords implements in verifying the data are as follows:

  •  Once the search words have been ranked in order of popularity, this is compared with the search data from Amazon. Then it is checked how many sellers have used these keywords in their pay per click advertising. PPC advertising keywords happen to some of the best, high profile search words.
  • By verifying this data, MerchantWords makes sure that they are on par with how each of the search results is performing in the market in real time.
  •  If any of the keywords are flagged to be seasonal or temporary trends, it is figured out at this stage. Because, if the calculations are based on summer, some products like coolers and sundresses can be super popular. However, if a seller launches these products they will not achieve as many sales on the other times of the year. The teams also check for evergreen trends to make sure that the keywords are as current and long-lasting as possible.
  • When all these steps are complete, MerchantWords compiles the data and you can see it in their Keyword Multiplier tool.
  • The data is frequently refreshed to make sure they are reflecting the current trends as accurately possible, so you always know what keywords are trending, or falling out of favor.

MerchantWords Pricing 

There is no MerchantWords free trial, but if you take the annual plan, the pricing comes with 2 months of free usage. There is also a 14 day money back guarantee if you do not like the tool after using it. Merchant Words discounts are also available throughout the year on the website.

There are three tiers of MerchantWords.


  • For $29 per month, you have access to the search data of a single country.
  • You can select the country while buying the subscription.
  • The options are US, UK, DE, CA, IN, IT, FR, CA, MX, JP, AU, and ES.
  • You get keywords by popularity, search words and volume.
  • The search tools that are included in the package are Page 1 Products and Classic.
  • You can create up to 10 keyword collections and conduct 500 searches per month.


  • For $79 per month, you have access to the search data of a single country.
  • You can select the country while buying the subscription.
  • The options are US, UK, DE, CA, IN, IT, FR, CA, MX, JP, AU, and ES.
  • You get keywords by popularity, search words and volume.
  • The search tools that are included in the package are Page 1 Products, ASIN Plus, Keywords Multiplier, and Classic.
  • You can create up to 100 keyword collections and conduct 10,000 searches per month.


  • For $29 per month, you have access to the search data of a single country.
  • You do not have to select a country while buying the subscription. The platinum plan gives you access to data from all the countries such as the US, UK, DE, CA, IN, IT, FR, CA, MX, JP, AU, and ES.
  • You get keywords by popularity, search words and volume.
  • The search tools that are included in the package are Page 1 Products, ASIN Plus, Keywords Multiplier, and Classic.
  • You can create up to 1000 keyword collections and conduct unlimited searches per month.
  • At a time, two people can use the tool concurrently. So, if you are a co-partnered business, this is the ideal plan for you.

MerchantWords Services 

Listing Advisor

This is unlike any other tool in the market. Learning how to use merchant words to its fullest potential means utilizing the listing advisor as best as you can. Crafting the product listing the right way can convert a lot of clicks to sales.

If you are not sure how to do it, or not getting good results from the product listings you have put up, MerchantWords team will do it for you.

  •  Each listing that is put on Amazon is unique, and you know your product better than anyone. So, this is how they will start, by collecting product information from you. They will provide you a default questionnaire that tells all about the product you are trying to list. The questionnaire is reviewed by the experts and they understand your brand, what it is that you are providing that your competitors do not. Because product listing is all about telling the story of your product, and how it can better the lives of your users. They will then find a writer who has a lot of experience writing about similar products.
  • The writer is tasked with going through the entire Amazon database and finding the right keywords, analyzing the listings by competitors on similar products, the product listings, the best sellers in the same category, products that are listed as ‘Amazon’s choice’, any keywords that are trending or related, etc. All the data is required and will enhance how your product performs on a search query.
  • The writer will create the complete listing by crafting the title, description, bullet points and everything else. They will make sure that the listing has all the required keywords and can pull in traffic.
  • This newly crafted listing will be handed to you within ten days from when you create a request. You can review it and then change your product listing accordingly. All you have to do is copy the provided listing and paste it in Amazon.

The MerchantWords team does not require your private data to be able to create these listings so you can be sure that all of your business-related data is completely secure, and you have control of your central seller account at all times. This is refreshing from the other tools that need third party access from the seller central.


You can have a lot of keywords for one product. And if you are thinking of growing your business, you will have even more keywords to deal with as you keep growing your business. So how do you keep track of your keywords by product?

MerchantWords provides collections as a way to separate your products into separate collections. In each collection, you can save thousands of keywords. However, how many collections you can create largely depends on which MerchantWords package you are using. The silver plan allows 10 collections, the gold plan allows 100 keywords and the platinum plan allows 1000 keywords.

This is more than any growing business will ever need. For startups and new sellers who have very few products, the silver plan should work without any issues.

Classic Search 

The classic search tool is the highlight of any Amazon selling tool. You need this to find out the keywords that are performing well. The search words are categorized by the volume of search for a certain time period, trending data, seasonality, and category of the product. You can also discover long tail keywords and add them to your product listing to optimize the searchability of your product.

The classic search is available on every page of the MerchantWords application and you can simply enter the product details you are trying to look for, here. The icon for the classic search is also available on the toolbar to the left bar of the page.

The information from a simple search can tell you the demand and profitability of a product to a great extent of accuracy. The options available when you do a classic search are Amazon search, Amazon search volume, search depth and seasonality.

You can also see the category in which this search term comes up more frequently. This happens to be labeled as the dominant category. You can find out about each of these products by drilling down in the details. The plus sign after each of the products allows you to add the keyword in a collection from your list of collections.

  • The seasonality filter can also be classified into three categories, evergreen, seasonal and new. The evergreen keywords include words that never go out of trend. They are searched throughout the year and appear every few months. The seasonal word describes which products are popular in only a single season and does not do as much business on the other months of the year. The ‘new’ label, however, involves a lot of potential for the product. It means this keyword has only now entered in the search results. It could be driven by a current market trend (after the release of frozen Anna, Elsa, winter-themed and Disney-themed toys saw a huge spike in demands). You can capitalize on adding the new keywords to your search list.
  • The search depth indicates how popular a keyword is. The real-time application of this is seen when you type something on the Amazon search bar. If you type ‘a’, Amazon fills in with Aloe Vera gel, almond oil, American Tourister, etc.
  • When you type ‘aa’ it may show AA batteries, etc. Depending on the search depth the suggestions appear under the search term. A suggestion that appears in the first place when something is searched has a very high depth. The most popular titles have a depth of between 1 and twenty-five.

Keyword Multiplier 

Not only do you need to add keywords to your product, but you should also create content that promotes these products. Through keyword multiplier, you will have access to the most current and accurate list of terms searched on Amazon for a product. You can use this to generate a comprehensive SEO marketing strategy to boost your product page.

You can add these keywords in any pay per click ad campaign that you run. There are many niches of products and you can bundle these keywords to target certain customers who are looking for specific products in this niche. Umbrella is a broad search category; a more niche search team is ‘pink umbrella’.

When you add these keywords to your products, you are catering to a market that has much less competition and gives you a better chance to sell. For umbrellas, there can be thousands of sellers. But pink umbrellas may be available with twenty sellers. This undercuts the competition severely, and you can capitalize on the niche.

Whenever you search for a keyword in the keyword multiplier, the research team behind MerchantWords will be hard at work making sure they bring up to ten thousand unique keywords related to the search term.

Page 1 Products 

For any keyword, there is a subsequent effect it has on a product. If you add a high volume keyword, it gets pushed up in the rank of search results when someone conducts a search on Amazon for it. Page 1 Products give you a list of the keywords that the top results have.

It means, when a seller whose product comes within the top 5 or top 10, when that product is searched, through this tool you would know what keywords they are using. When you add these keywords in your list of products, you can emulate a similar success. Top results usually tend to have the best keywords. You can emulate their success by doing what they are doing right.

You can also see the reviews for these products. If a product has a very high number of reviews that usually means that there is a lot of demand in the market for the product. A product with a low number of reviews may suggest that the product is upcoming or does not have as much demand yet.

ASIN Plus 

When you want to search for a product, you can do so by entering the ASIN number of the product in this tool. You can also alternatively search for any keyword related to the product and the tool will tell you the ASIN number of this product.

And with that, it will also give you the list of keywords that have placed this product at a certain ranking. Sellers use this to snoop on the strategy of their competitors by analyzing what is the scope of the keywords, and what kind of product ranking they have gotten by using this.

See who has the best seller badge for this product, number of reviews, and the number of reviews for every product that appears on the first page of the search results.

Final Thoughts

The data that MerchantWords uses to compute the desirability of a product comes from none other than Amazon. The logic behind the decision taken by the tech team is that: Amazon’s algorithm is tuned to detect user intent.

  • Intent-driven data

What is the user intent? When a user searches for something in google or this case, Amazon, Amazon detects what the customer is exactly looking for. Take an example of a thousand people on Amazon, who are all searching for a leak-proof water bottle.

Since this is such a popular searching term, when a new user starts looking for the water bottle, the Amazon sear engine will display the top keywords to narrow down the intent of the user. So, a search for a water bottle will show them the option – leak proof water bottle. Now, Amazon has deduced 400/1000 people who have bought a water bottle, that had the word leak proof in it, and added it in the list of recommendations.

MerchantWords capitalizes by downloading the data saved in the keyword database and building the keyword search feature based on that.

  •  Demand-driven data

Now that we know how MerchantWords understands what user intent is. The second thing it understands equally in demand. Not all keywords are created equal. 400/1000 people like the keyword leak proof and make purchases based on that recommendation. This makes leak proof to be an extremely popular keyword – in other words, this is a keyword that has a lot of demand.

On the other hand, the Donkey Kong water bottle (based on a popular game franchise) happens to be a niche product, and maybe only 10/1000 people have searched for it. This is a keyword but does not have as much demand. The MerchantWords algorithm will tell you, an experienced seller, what the popular keywords are and what the demand in the market is for it. Based on this, you can source your product.

  • Predicting market trend

The thing about product popularity or demand is that it changes constantly. A keyword that is popular today may not be tomorrow. Based on changing market trends the sales will be affected. So, sellers must be aware of all the trending keywords and add them to their product (if their product has the feature).

  • Global reach

MerchantWords searches keywords used in a dozen countries in various languages to provide you the best results so you can launch the most popular and accurate products.

The only issue with MerchantWords that we see is that it is a bit on the pricey side, this might be an issue for some of the smaller businesses.


Is my info safe?

MerchantWords claims a complete guarantee that your data will be safe. The team is worked tirelessly to provide sellers with the best search experience possible. There are no contracts. Simple monthly subscriptions that you can terminate any time you want.

Does MerchantWords have a free trial?

There is no MerchantWords free trial, but if you take the annual plan, the pricing comes with 2 months of free usage. There is also a 14-day money-back guarantee if you do not like the tool after using it.

What are your views on this? Let us know in the comments below.

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